Social medias have become a very fast and cost effective way, especially for small businesses to market to the masses. Studies have shown hat nearly 3/4 of small businesses have turned to some form o social media for marketing.
As a bartender you have the opportunity to market your company and yourself to build sales and customer loyalty. We put together a small study of our own for two weeks at the bar. The first week the bartenders used only one form of social media to bring in their customers, then he second week we used multiple social media sites to see the difference. Then as the customers came in we asked if it was social media that brought them in. By doing this our salted almost tripled in just a week. As satisfied customers committed on our postings and made more of their own at their preferred site e have found a system to boost our own tips and sales for the company.
There can be downsides to using mostly social media as well. Bad reviews by unsatisfied customers can sometimes be hard to remedy or properly deal with. You have to be careful in how you respond to these customers and not make yourself or company look bad by something you said or handled wrong in the public eye.
Here is a link for some basic dos and don'ts for social media marketing.....
http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/332506/The-Top-10-Do-s-and-Don-t-Do-s-of-Social-Media-for-Business
